VDP-43 VitaDAO<>BanklessDAO Token Swap and Partnership

If I understand correctly, the main benefit is marketing, with potential treasury diversification. What is the overall marketing strategy, and how does this proposed partnership fit into that plan? Are there other DAOs that would be better strategic partners? What was the impact of PrimeDAO interest long-term after that swap?

Would that money be better spent raising awareness at scientific society meetings or in other ways? Would that depend on estimates of how $BANK fares? Do the tokenomics of $BANK matter? Would your evaluation of this proposal change if you assumed the long-term value of $BANK goes to zero?